9/11/2023 0 Comments Bts stands for bagtanThis is perhaps the biggest lesson that brands can learn from the band. Treating the TG as soulmates versus mere consumers They have a thriving community of ardent admirers who are an integral part of the band’s identity. Successful Rock stars and bands are known to have a mesmeric effect on their fans, but BTS has more than that. They are passionate about their interests and like building communities with people who share similar passions. This much-feted cohort is known to genuinely care for societal issues while aspiring to be unconventionally stylish. The BTS playbook has many lessons for brands especially as they strive to connect with the young audience globally. What brands can learn from the BTS success story “We are always thankful for your love,” he says, because “it is your love that makes us glow.” Humility and gratitude are a part of the BTS culture and that has certainly contributed to creating intense loyalty amongst the fan base. In their 2020 BTS Festa video, ‘Namjoon’, one of the band members, welcomed those who had recently joined Army and said it did not matter when people decided to love them. With every career milestone, BTS has tweeted “teamwork makes the dream work,” and with every award “Army won an award.” It has been reported that 40 million subscribe to BTS’ YouTube channel, and more than 30 million follow both the member-run Twitter account and Big Hit’s official BTS Instagram account.īut it is not just the mammoth numbers that are impressive the community’s zeal, enthusiasm and dedication have set a new benchmark in the world of fans.īTS, from the very beginning, have always acknowledged that their success was not theirs alone. for Youth, is known to be the most active and organized online communities currently. Army, which stands for Adorable Representative M.C. The magical power of BTS is perhaps best gauged by the strength and energy of its burgeoning fanbase. The Army members seem to love their fashion sense, which is part androgynous, part funky, part sophisticated as it’s one of its kind. Whether the boys are dressed in multiple shades of pink, badass streetwear, or natty suits, they set the coolest trends which have catapulted them to become style icons of the youth.Įach one of them is a fashionista in his own right and so it is not surprising that Louis Vuitton has recently chosen them as their global brand ambassador. Not only do they create deeply engaging music, but they also serve it with captivating visuals, slick choreography and a unique sense of fashion that makes their audience go wild with pleasure. Their music is not only spectacular entertainment but is also seen to have a bigger purpose.Īs an Army member wrote, “Personally, their music has helped me cope through the toughest and roughest patches of my life and I will continue to love them because of it.” Gen Z who are facing a world that is increasingly complex, uncertain and aggressive find both solace and inspiration in BTS music. Because the members themselves overcame adversity to achieve their dreams, they have an incredible gift for penning lyrics that inspire audiences around the world to do the same. One of the reasons BTS has become so widely popular is that the audience who is largely gen Z connect with their music on a deeply personal level: their songs are about following dreams, challenging norms, living with one’s vulnerabilities and staying true to yourself in the face of uncertainty. These are few lines from one of BTS’s popular songs which address self-doubt, a common dilemma amongst the youth. What has made BTS the global sensation that they are today? It is all about wrapping good old values like compassion, authenticity, purposefulness and gratitude with edgy style and unflinchingly originality. The phenomenal success of BTS attracted Harvard University to produce a case study on the 7-member boy band. In October 2020, Big Hit Entertainment (BTS’ record company) went public and the boys, all under thirty years, became millionaires. When it comes to fashion, they exceed all expectations and commercially, no K-pop band has reached the height that BTS has. It’s not just music that the band are known for. The band’s 40 million-strong fanbase across the world, who call themselves ‘Army’, are delirious with love and devotion for the band. “They now hold the #1 and #2 spots for the biggest YouTube Premieres to date,” the company wrote on its blog. Previously in August 2020, their first full-English track ‘Dynamite’ registered over 3 million peak concurrents.
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